I recently picked up some life/after/denim slim-fit chinos. The trousers are superb (more on that later), but I'm also really intrigued by the packaging. The name "life/after/denim" is suggestive of a post-blue jeans lifestyle. Why, then, does the packaging contain a denim swatch?
I like to think that life/after/denim intends the swatch as a keepsake. When a relationship ends, particularly on good terms, your main squeeze might give you something to remember her/him: a locket of hair, a trinket that carries shared sentimental value, or an STD. In this instance, as you head into your life/after/denim, you have a swatch of your former standby fabric, for old time's sake.
sounds like a great bit of marketing on their part ;o)
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